Buyers should choose domains that are easy to spell, short, and clearly aligned with their brand identity. A strong domain name is memorable, easy to pronounce, and simple to type, reducing the risk of lost traffic due to misspellings. It should reflect the brand’s personality, values, or industry while remaining flexible enough to grow with the business. Avoid complex words, hyphens, or numbers, as these can confuse users and weaken brand recognition. A well-chosen domain helps build trust, improves recall, and creates a strong first impression across marketing, search, and social channels.